The tips that prove effective for conversion rate optimization for your site/ business is, first of all, dependent on what is your need. Its all about building customer trust, but different industries have different needs.

E-Commerce

Suppose you  have an e-commerce site; in this case your priority will be enticing the readers to buy. Apart from that, you may have a newsletter you want your potential customer to subscribe to, or get alerted for the best deals and when there are sales.

So, what are the best tips for e-commerce sites?

• Make your site attractive and easily navigable: Don’t forget that there are numerous e-commerce sites on the net. Your audience has way too many options. Hence, they will take a minute or less to judge if they want to stay on your site. First impressions are very important. But that’s half the battle won; the other half depends on the ease with which they can use your site. If things like wish listing, adding to cart or seeing the cart proves too difficult for a first-time visitor, there is still the chance that they will abandon your site in search of a better option.
• Put exciting offers to boost your Sale: Nothing keeps your audience on the page as much as a banner on top displaying news about an attractive offer or freebies with their purchase. A lot of e-commerce sites also have loyalty programmes, by which their customers accumulate points when making a purchase and redeem those points for monetary value the next time.
• Facilitate your site with Payment:Another thing to keep in mind is a verified payment gateway which is a must for ecommerce sites and its ease of transaction. If transactions fail even once, it leaves a bad impression on the customer, who will hesitate to revisit or transact, monetary matters being very sensitive and involves a greater level of trust and smooth functioning.

What about Static Sites?

There are some Brands that have not yet delved into e-commerce or there may be static sites advertising products like Real Estate or offering services like Digital Marketing. How would these sites go about the business of conversion rate optimization?

A Blog: For every static website, a blog is a must. Whatever your service or product is, take the broader industry you are functioning in and put informative blogs. Publicize these blogs via your social media as well. Let your audience know that you are an authority in that sphere and build up customer trust. This in turn will encourage the readers to seek your services, when they require something in the same domain.

Testimonials: Having a Testimonial section is another must for a static site. Whenever a client has availed your services, send them a ‘thank you’ email, lightly nudging them to leave you a review. Put these testimonials on a slider and let visitors to your site see this. This in turn will build trust towards your product/ service in them.

Irrespective of what kind of site you have or what product or service you are offering, one thing that proves effective for everyone is a catchy Call to Action or a CTA button. Have a CTA button on your homepage, and utilize them in your blogs and social media posts as well. It could be used to persuade the audience to subscribe, to browse more products or to simply leave their information details.

Be bold and exciting in your choice of words for your CTA button as well. Say you are a tourism company: If you end your blog about exotic and undiscovered locations with a CTA button that says ‘Embark on your adventure now!’, it excites the reader way more than say if you ended it with a CTA button saying ‘Book your vacation’.

Tips for effective CTA buttons:

• Consider an OTT platform or an app that requires a subscription

An effective CTA button here would be one that has no attached obligations. A CTA button that says ‘Try free for a month’ or ‘Avail your free trial now’ would urge your visitor to actually consider it rather than if the CTA button said something like ‘Subscribe Now’

• Getting people to subscribe or sign up

Whether an e-commerce site or static site, nudging your visitor to take a definitive action through a CTA button like ‘Subscribe for weekly updates’ or ‘Sign up to get loyalty points’ makes sure that you retain that visitor and in the future, they become your customer/ client.

Buzzwords to incorporate for more effective CTA buttons

Depending on what you need out of your CTA button, these are a few buzzwords that are definitely going to get you results:

‘Try’: Perhaps the most important word you can use in no obligation CTA button.

‘Subscribe Now’: To get visitors to subscribe, similarly it could also be ‘Sign up Now’.

In general, the word ‘Now’ and the phrase ‘Right Away’ garners the desired results the most.