Every social media platform is different and each one has different strategies that work when it comes to leveraging your Business or Brand. What works for Facebook may not work for LinkedIn and what works for LinkedIn may not work for Instagram. So, in this blog, let’s take a look at some strategies that will specifically help you with your Instagram Business Account.
Links don’t work in Instagram posts:
You cant put a link to your website in the content of your post. It will be turned into a non-clickable block. The only place where you can put in a link is your profile, in your bio. If your post is mentioning a certain page, make sure you put that link in your bio until your next post, when a different url may be required. Remember, everyone in your audience base may not know exactly how Instagram works, so mentioning the fact that the link can be found in your bio proves useful.
Giveaway Posts/ Sweepstakes Posts
Another clever strategy is making your audience spread the word about your product. Make sure that you are following all the Instagram guidelines and requirements and make a post about a product. Then ask your followers to repost the same with their unique content. The one who makes the best repost according to you, gets the same product as a gift! This gives your audience the incentive to share that post and in turn, your product reaches more people… all at the cost of 1 free giveaway.
Embedding Instagram Posts on your Website:
Switch to the Desktop version of your Instagram account and you can get embed codes for the pictures or posts that you want to feature on your website. This takes a fair bit of technical knowledge to get done, so seek help from someone who can do it for you if you can’t. But this is definitely a trick to put your time into, because displaying your Instagram posts on your website shows the customers visiting the same that you are active on social media and that you get great responses there. It immediately makes an impression on your website visitor.
If you are a jewellery or a clothing Brand, you can add a ‘Shop the look’ button beneath the post, clicking on which will direct your audience to those very products.
Make use of Instagram Influencers:
There are a whole lot of people out there who work as Instagram Influencers. Do a little research and see which influencer or influencers are into marketing your kind of products. People are mostly averse to direct marketing these days; it has to be done differently. An Instagram Influencer talking about your product in a very natural way but leaving an impression on audience’s mind is exactly the kind of marketing that will give your product the desired push.